Considering starting a blog? Blogging is a marvellous thing to become involved in and can cause all sorts of great opportunities. But before you dive in, it’s really worth firstly having a take a step back and thinking about a number of essential things.
Listen up. Starting your blog is fairly easy, but getting it right is a lot more difficult and there are lots of decisions to create along the way. Listed below are 12 things you have to know even before you begin a blog:
1. Self-Hosted WordPress Blog
You might be wondering about the best option for how to start a blog and make money. Will you produce a WordPress blog, or would a platform like Blogger suffice? What about something like SquareSpace or Wix?
In my view, a self-hosted WordPress blog (ie. WordPress.org) is certainly and away the most suitable choice.
There are some premiere factors behind this:
Firstly, a self-hosted WordPress blog gives you complete ownership and control of all you do. There are millions of themes and plugins for WordPress, while it’s also great to understand that nobody can come along a day and disassemble your site since it ‘breaks’ some type of rule. That’s a large problem with many platforms!
Upon having installed WordPress (it’s free and most hosts enable you to do the installation with only a couple of clicks), you can essentially do what you may like. You’ll should spend a little bit of money hosting and your own domain name, but those could be gathered pretty cheaply.
2. Build a Brand
To build an excellent blog and get noticed from the crowd, you must work to generate a distinctive brand. This implies decide on a very specific niche and endeavoring to establish a brand that truly talks to your audience.
The thing that makes a brand?
Well, it requires a variety of such things as the name, logo, visual imagery, the tone/personality of your writing, an individual experience, and so forth. Think of great bloggers like Seth Godin. You usually understand specifically what you’re getting if you visit his blog – and that’s what you should do, too.
To have success, you have to differentiate yourself from the group and call your audience. What’s your niche? What do you need to be called? What’s the personality of your blog likely to be? Will your blog site be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You can have the ideal looking blog worldwide, but it doesn’t matter a jot when the content articles are crap!
To have success and keep people returning for more (which is surely what every blogger is looking for), your site content should be good quality and deliver on what exactly you’ve promised.
Make sure each post is well researched and has a specific point. Help it become interesting to read through by injecting a bit of your very own personality into each post – or tell stories to bring it alive.
Remember: content articles are king, so make sure it’s as good as it possibly can be!
4. Blog Regularly
Blogging regularly is actually important. If you would like how to start a blog and make money to get any type of impact, you simply cannot go weeks or months without making a post!
When you first create your website, it’s easy for starters great intentions and boast about how exactly you’re will make a whole new post six times every week. But unless you’re superman/woman, to be honest that staying on a schedule such as that is entirely unrealistic.
To present yourself the best possible probability of success, be realistic about how often you’re going to post and set a schedule to fulfill that goal. You might like to map out your posts ahead of time after which use a post scheduler to publish it for your blog over a given day.
5. Visual Content is Key
Visual content is becoming an ever-bigger section of the blogging world. I’m speaking about videos, graphics, photos, infographics, etc.
Be sure every post you make contains some type of visual content. It really helps to bring your website alive and may greatly increase the amount of those who click through to your blog – especially from social websites.
Not just a graphic designer whizz kid? Don’t worry! A tool like Canva costs nothing and super easy to use, or you might outsource it to some design professional.
6. Connect With Other Bloggers
It’s easy to see other blogs as competitors, however, you should actually examine them as the friends. Experience tells me that your particular success often depends on connecting with some other bloggers and making yourself known to the key players in your niche.
Comment on their blogs and take part in the conversation. Share their posts on social websites. Build a relationship with them and acquire on the radar! Believe me, it’ll really help the likelihood of success.
7. You MUST Build an Email List
Imagine having the capability to send 500 individuals to your new article in just minutes, or having the capability to instantly send visitors to an offer you’re promoting being an affiliate.
Once you have an e-mail list, you will have the power to do this all and more!
You’ve probably heard the expression “the cash is incorporated in the list” – and i also can absolutely and categorically let you know that it’s the honest truth. If you’re starting a whole new blog, ensure you start building an e-mail list from day 1.
8. Spending money on Advertising
There are many great free ways to get traffic to your site. You can focus on SEO and have traffic from Google. You are able to write guest posts for other blogs, or use social networking to talk about relevant content and get new followers.
But while free methods are excellent, it’s also worth considering paid methods like Facebook advertising. If you do it right, you may achieve your goals faster and right away reach out to new people.
Anything of warning: Don’t throw a lot of income at the wall and hope it sticks! Set a small budget (e.g. $20) and test the water to determine if it functions.
9. Responsive Design is important
Gone are the days when most people browsed the web on their own desktop computer. Nowadays, it’s about smartphones and tablets.
If you’re planning to setup a new blog in 2017, please, please, PLEASE ensure it is responsive and simply viewable on mobile devices! It’ll make the viewing experience far better to your visitors, and it has certain SEO benefits, too.
10. Keep in mind Increasing Security Threats
When starting a blog, it’s vitally important to adopt security seriously. Blogs are susceptible to hackers and other online threats, so it’s absolutely vital to take steps to safeguard your blog whenever you can. Believe me, you don’t want the irritation of sorting a hacked blog because it can be a complete and utter pain inside the arse!
Firstly, ensure your blog and plugins will almost always be updated and running the newest versions. This includes the WordPress installation, your theme and each plugin.
Secondly, make sure you install a basic WordPress security plugin to help you guard against common threats and have alerted if the worst happens. WordFence, BulletProof Security and iThemes Security are three of the most popular.
11. You have to Think Of SEO
Where would you go if you’re looking for information? Generally, the answer will be Google, so you’d be absolutely CRAZY to disregard it a traffic source.
If you would like get visitors from Google, you should consider Search Engine Marketing (SEO). I really could write a huge book for this subject, but for now you only need to obtain the 30deyypky right.
Base each article around a specific keyword – and make sure to add that keyword a couple of times within the post. Don’t go crazy!
Furthermore, it’s worth installing a search engine optimisation plugin like Yoast SEO. It is a free tool that offers you the cabability to optimize your site quickly.
12. Blogging is tough Work
Finally, it’s important to know that blogging is hard work.
Many people imagine creating how to start a successful blog and achieving instant overnight success, but the reality is that it’s bloody effort and requires consistent effort over years and years. If you’re happy to placed the effort it, it’s worth it though and literally has the ability to change your life.