Within the couple of years leading up to 2015, McDonald’s painted the image of a kingdom in decline. Once the pinnacle of fast food, Mickey D’s along with its burger peers had lost their luster as clever competitors (Taco Bell, Dunkin’ Donuts, Chick-fil-A) and up-and-coming fast casuals (Panera, Chipotle, Shake Shack) stole market share.
But a sequence of events over the past year is finally hinting at warning signs of a McDonald’s turnaround, with system-wide sales enjoying a roughly $350 million increase in 2015 and three straight quarters of comp sales increases at press time. Underneath the direction of CEO Steve Easterbrook, McDonald’s sought to develop two major consumer trends: easy customization and all sorts of-day breakfast. The Create Your Taste kiosk program was expanded to more markets, but the latter initiative of (a curated) daylong morning menu really shook things up. Even though it wasn’t presented until October, all-day breakfast helped fast food near me current location close 2015 on the high note.
While a lawsuit filed through the National Labor Relations Board over joint employer liability has elicited mixed reactions in the industry and beyond, the Golden Arches have made a concerted effort to emphasize its responsibility being a corporate giant in alternative methods. Earlier this coming year, it brought health-halo Cutie clementines returning to the menu, continued its Happy Meal Books program using a projection of reaching 50 million books by year-end, and raised buy employees at corporate locations. All the do-good hubbub culminates this month featuring its Olympic Kids Program, in which 100 kids is going to be front and center in the opening ceremony in Rio.
There’s a lot of fight left within the fast-food giant, and no doubt that it will yet again choose the gold.
Starbucks is the industry’s chief overachiever. Never one to rest on its laurels and Frappuccinos, the coffee powerhouse continued to launch fresh LTOs-Halloween-themed “Frappula,” in addition to Cherry Blossom and Caramel Waffle Cone drinks-while also beefing up its less saccharine offerings. After witnessing a twenty percent uptick in the overall iced beverage sales, Starbucks introduced a new cold-bar beverage lineup just in time for summer.
Novelty beverages notwithstanding, the worldwide brand has poured considerable energy into enhancing its adaptability to match as many meal occasions as possible. Last fall, Starbucks kicked up its convenience factor with the nationwide rollout of Mobile Order & Pay, allowing customers to skip the fishing line and place orders ahead of time. Playing both size extremes, it announced plans to open the second Roastery location in a 20,000-square-foot facility in New York City’s Meatpacking District while also debuting its fifth express format store at only 635 square feet.
While a number of the 17 million approximately customers who actively use Starbucks’ loyalty app were miffed in April if the company revised the app to award stars (credit) based on purchase amount as opposed to frequency, it looks like ‘Bucks is betting on other perks-points for making mobile orders or using partner services like Lyft and Spotify-to help keep consumers cool.
The past year was tough for Subway. Not only was former spokesman Jared Fogle imprisoned on charges of child po.rnography and solicitation, but additionally founder and fast-food pioneer Fred DeLuca died simply a month following the brand celebrated its 50th anniversary. The company went into a veritable lockdown, and U.S. sales slid some $400 million.
But Subway, featuring its gargantuan international presence and streamlined system of sandwich artistry, is hardly down for your count. During early 2016, it launched new premium ingredients like thick-carved turkey and applewood-smoked bacon. Skilled professionals think this menu upgrade stands to do best against McDonald’s all-day breakfast as other brands scurry to locate their own game changer. Subway also will continue to emphasize its healthfulness by working to remove undesirable ingredients like high-fructose corn syrup and artificial flavors and colors.
As the second-biggest burger brand didn’t make headlines like McDonald’s-despite its efforts to do so through a proposed “McWhopper” collaboration-Burger King did manage an amazing surge in 2015. System-wide sales moved up $900 million, and AUVs also enjoyed a boost because the company continued to cull only a few underperforming stores. Like many brands, Burger King is touting the cleanliness of key menu items, yet it is also (rather wisely) trying changes within its wheelhouse. Buffalo Chicken Fries, Grilled Dogs, and a Flame Grilled Chicken Burger could be menu innovations, but they’re not too far away from the fare you’d expect at a burger joint.
Right now it’s obvious that Taco Bell’s years-long success is anything but a flash inside the pan. The very best Mexican quick serve jumped a spot on the QSR 50 and will continue to find favor among younger consumers featuring its tongue-in-cheek humor and zany menu options just like the Quesalupa and Beefy Crunch Burrito. What’s new is its strategy to ingredients. Within the last year, the business makes commitments to simply source cage-free eggs and to remove artificial colors and flavors, in addition to antibiotics.
The program bulked on top of an extra 200 stores, but Taco Bell isn’t putting all of its (cage-free) eggs in a single basket. Last year, the urban-hip Taco Bell Cantina debuted in Chicago and San Francisco, and then in May the company unveiled four new upscale store designs with a special increased exposure of reflecting the neighborhood community.
Usually neck and neck with Burger King, Wendy’s failed to take care of the pace and fell a place in the rankings-although not from lack of effort. Previously year, Wendy’s has worked to update nearly every facet of its business, from founding its tech-focused 90° Lab and making a vegetarian black bean burger to promoting CFO Todd Penegor to chief executive and teaming with pop band American Authors to get a special promo.
Couple those moves with the truth that Wendy’s AUV still outperforms the top five brands (save for McDonald’s), and also the Freckled Lady might just create a rebound.
Dunkin’ is holding steady with its aggressive growth plan, totaling 1,125 new stores within 36 months while pushing system-wide sales nearly $500 million in 2015. Next season it is going to enter Hawaii the very first time ourles also driving big deals in international markets like South Africa and Switzerland. And after promoting five internal managers to vice presidents, the business may be supposed to stay true to its course.
Dunkin’ also has made impressive strides featuring its outreach; in December it took over as the first corporate sponsor from the newly launched National Women’s Hockey League (NWHL), and very soon after had become the league’s “official cafe.” Dunkin’ also tapped social media marketing celebrity Logan Paul to produce content for video-sharing app Vine that highlights the DD Perks rewards program.
Whoever says you can’t boost your annual sales greater than $1 billion in a single year while keeping https://restaurantsnearmenow.org/fast-food-near-me/ obviously has not visited Chick-fil-A.
The once-regional quick serve is spreading its wings and gliding into new territory. Its spring debut in New York City was highly anticipated and well received and the company includes a dozen more locations within the pipeline for that Big Apple.
On the menu side, Chick-fil-A highlighted its healthy side by adding a new salad to the lineup and introducing a Superfood Side-kale and broccolini with dried cherries and roasted nuts-developed in collaboration with Atlanta chef Ford Fry.