Nearing the end of 2016, Google started letting webmasters know about impending changes to their online search engine ranking system that would have influence on how sites would be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In this post, I discuss these key new changes that will impact your website’s organic Search engine optimization rankings within the Internet Search Engine.
The very first item on their list is that of being sure that your site features a published SSL certificate set up. Now, as far as Internet search rankings go, you will begin to be penalized should you not come with an SSL certificate in place on your own site.
Among the first moves in this connection already now in place, is the fact should you not have an SSL certificate on the site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a potential page viewer bear in mind that the site has not been secured. Clicking on the exclamation mark raises the facts in the security infraction. This new item is now already in position on the browser with all the January 2017 Chrome “56” browser update.
SSL certificates are certainly not a significant expense today and also you can have them set up for only about $26 annually if you are not running an e-commerce site contributing to $70 or if you are. Google is quite considering customers being protected since they go to websites directed by Google and they wish to ensure that customer data entered on these internet websites is encrypted as well as a person’s details are kept safe. In connection with this, they will likely therefore be penalizing “organic search-wise” those websites which have not put an SSL certificate set up. So, if being found by Google organically is important to you, this is a step you need to take together with your site.
Next on the agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google has been hearing their complaints. Google has found that popup adds often can cover an entire screen over a mobile phone and can even be hard to remove. Now as Googlebot crawls your webpages and in particular, your mobile webpages, bear in mind that they are looking on popup adds with disfavor and your page will likely be penalized if popup adds are found.
Google’s move here is because are wanting to deliver quality content for their search and “AdWords” customers on behalf of their advertisers. They are on the hunt for quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an enhance sell something. Advertising on the web is going to commence to change for this reason new search engine ranking requirement so if you are planning to be found and also you currently run popups on your own pages, you will end up wanting to start performing some rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you because of it instead of penalizing you.
The following change necessary for 2017 is going to see a lot of people scrambling to boost their internet site design architectures. Up to 50 % of all the Access to the internet today is done by mobile phones including tablets.
In a recent study performed by a Google subsidiary company, it had been found that the average load time for any webpage on a mobile device continues to be sitting at about 19 seconds to load. This same study suggests that mobile device users on the other hand have only an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users abort meaning that slow-loading mobile pages that Google currently sends customers to via their online search engine and on behalf of their AdWords advertisers, are not getting loaded.
So everything is changing. Google now has setup an entirely separate online search engine “page indexing” database inside their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and if your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google can make note of this along with your page will no longer be turning up inside their search engine rankings for users before you can have this fixed.
With well over 50% of website interactions now coming from mobile, it has the potential for cutting your total visitors by nearly half when your pages happen to be flagged by Googlebot for being slow loading – not too mobile was working for you anyway with approximately 53% of individuals clicking off before your page ever got loaded to start with.
In fact, many WordPress theme providers are now scrambling to build and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury is still on these however concerning whether or not they sfherw be able to get down towards the 2-4 second page loading time “sweet-spot” requirements now being necessary for Google.
To hit loading times which can be consistently this fast, will basically require the construction of “natively coded, responsive” webpages which do not use widgets of any sort. And even the time use to convert the content of your existing fat page into a fast loading, content filled mobile page will take time that may still maintain your page out of the fast loading category.
To sum up, the Internet search engine today wants professionally built, natively coded webpages to serve up solid content to its customers on mobile devices. To achieve success having a website organically later on consequently, will demand for many online entrepreneurs, a requirement to rebuild existing websites.