A newly released post on social networking got me thinking. It stated keyword research no longer had any relevance, that it was old and outdated, and should ignored. Were they right? Or is market and keyword research still relevant, and if so, how should it be utilized in today’s online environment? Needless to say, a number of things have changed over the past few years. Here are three of the most basic factors:
Google released their Penguin and Panda updates that fought back against shady SEO practices including content which had been over-optimized for particular keywords, and backlink profiles that were too heavy on their own usage of keyword linking. Google moved all their searches to HTTPS, with all the result that searches were encrypted and site owners were no more able to see which keywords had led a certain visitor to thir site.
Google released their Hummingbird update, which meant search engine results were more in accordance with the user’s intention, as opposed to the exact keyword they had entered.
The entire effects were as follows:
It was now harder to discover the profit potential of numerous keywords, and therefore what you should optimize content for. It became harder to get content ranked through keyword optimization, and over-optimization would work against you. However, it didn’t mean, as many people continue to believe, that market and keyword research and optimization was past its use-by date, and of no further relevance.
Sure, there are many other factors now at play, like social media signals … nevertheless it doesn’t follow that keywords are actually from the mix completely. It really means at this point you need to work harder to generate great content that offers real value, that individuals would want to share.
The sole people really hurt through the changes which is as Google had intended were people creating valueless, non-original, poorly written content on the cheap to behave as search engine fodder to artificially boost rankings. We should be thankful such activities are actually largely behind us.
In order to rank well now, your site content best be worth it. But you still have to help Google as well as other search engines like google know very well what your articles is about. As well as your focus should now be on working with Google, instead of seeking to battle against their latest update to get your articles artificially high. This kind of approach is much more positive for your business long-term, and holds far less risk. In a nutshell, you need to:
(a) Create quality content in the first place;
(b) Help them to know what your content is approximately to enable them to rank it appropriately.
And this is just where keyword research comes in. Ultimately, it’s information on supply and demand. You determine the ratio involving the ‘demand’ (the numbers trying to find particular keywords) and the ‘supply’ (the quantity of content available that already meets which need). Carry out the research properly, focus your articles using one keyword rather than another, and also you increase your chances of getting well-ranked, with an increase of visibility for the business consequently.
This aspect hasn’t changed. What has changed is you want a different approach in visit our fresno location efforts. So it’s now much more about using semantically-related terms than it is about putting a particular keyword in a specific position based on the latest formula you find out about.
You’re keeping it a lot more natural, while clearly indicating to Google what your site content relates to. Link building to your content still matters too, despite what you might have heard. Again, there are simply more factors in the mix, therefore the effect is more diluted than it once was. But that doesn’t mean it’s no longer worthwhile. Actually, the opposite is valid if omvlyp wish to give your content greater prominence than all of those other content out there.
Once again, in building your links, don’t worry a great deal concerning the exact keyword you utilize to link back. Instead, use numerous related terms, along with more generic text, natural text like ‘click here’, your domain address, and so forth. The secret is not really to test way too hard. Let the content speak for itself, but gently guide Google in the right direction.
To conclude, keyword research still matters and really should be part of your online marketing strategy. But it’s only one weapon within the arsenal, and only area of the story. Get too obsessed with keywords, as well as your content can lose some of its allure that will otherwise attract readership. Remember you’re ultimately creating content for the readership give that your particular primary focus, and utilize keyword research being an additional kick in the best direction.